Job offer location USA

Epigenomics intends to fill the position of a

Director of Marketing, USA

Tasks & Responsibilities

The Director of Marketing will lead the US marketing efforts for Epigenomics products. As such they will be responsible for product definition, product positioning, product targeting and pricing. This role will own market share goals, revenue targets and expense management.

The Director of Marketing will identify key US account targets for adoption of Epi proColon and develop programs and tactics to address these groups. In this effort they will develop customer and prospect data base tools for Area Managers and marketing use to be used in targeting, penetration and opportunity analysis. Additionally, they will develop and implement pricing programs, customer justifications for use, trade show tools and tactics.

In collaboration with Field Sales Management they will work to develop commercial tools for support of the selling process. These tools are for sales, market, account support, partner and patient education. Additionally, they will develop education and competitive materials for use by sales, partners and patients. The development of tools will be through outside support resources.

In their role they will provide ongoing input to development on product improvement opportunities, and participate with Business Development in defining opportunities for product development, application, extension or upgrade.

Internally they will develop the annual marketing plan inclusive of advertising, promotion, trade show, advocacy, social media and other events. The management of the marketing mix including the use of social media will be the responsibility of the candidate.

The successful candidate will collaborate with European Epigenomics commercial resources to develop European and other geography marketing direction.

Requirements

The ideal candidate will have 10-15 years of Medical product, preferably medical diagnostics experience. They will have an advanced degree in a relevant science. They will have US commercial experience and sales background.

Compensation

Combination of salary and annual bonus at market levels

Please send your application including your CV to

Email: us-careers@epigenomics.com